Mood: Chloé In Bloom Summer 2021 Collection


Hey Luvlies!


I know it's been a while since I last posted, but I've been super busy balancing schoolwork and Luv Chloé work and trying to stay balanced. Speaking of balanced, I hope y'all enjoyed the Balance & Harmony collection I dropped a few months back to celebrate the one-year anniversary of my blog. Since then, I’ve been working on something special for summer. I'm so excited to announce that my next Luv Chloé collection is Chloé In Bloom!



Chloé In Bloom is about me blooming into the next phase of my life and the person I want to be. Over the past year, I have taken a lot of time for myself and became a self-luv and self-care extraordinaire. During that time, I felt lonely and started to close myself off from the world. Taking too much time for myself was becoming my downfall. Before I became too closed off, I got back in touch with my friends and family, which felt really good.


Since then, my tribe and I have been trying to lift each other up and encourage each other to become better—to bloom into who we want to be. That’s the energy I wanted to put into the summer collection. It’s about growth and empowerment for me!


Chloé in Bloom Inspo


Luvlies, you know I get inspired by the most random things sometimes, LOL. And I love making mood boards to help me organize my visuals and make my ideas come to life. Before I launch Chloé in Bloom, I wanted to share where I got my creative direction for this one. By the way, this is a two-part collection. The second half of the collection drops later in the summer, so make sure you stay tuned for that. In the meantime, get into my Chloé in Bloom mood boards!

Inspired by: Roc Nation Brunch 2020; "Back To The Streets" Music Video; Nipsey Hussle and Lauren London's GQ Magazine cover; vintage cars filled with flowers.


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Luv,

Chloé


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